Saturday, September 3, 2011

Dana White: I'm literally betting everything on the fight being great

"The way that I look at this fight, this is our Forrest Griffin-Stephan Bonnar, now on a huge, massive platform, and we need to deliver," UFC President Dana White said of the Velasquez vs. JDS match up that will open a seven year FOX UFC partnership. "There's no doubt in my mind, and I will bet anything and everything – and am betting that – that these guys are going to deliver.

"I put on all the bells and whistles and do all the good stuff, and then those guys have to go in there and do their job when it's time. If you'll look over the past 10 years, I can count on one hand how many fights have sucked. You tell me the last time you saw Junior Dos Santos or Cain Velasquez in a boring fight. I'm literally betting everything that it's not going to happen."

"If you're going to go out on your first fight on the biggest network in the country, you go with your best foot forward. We're going with a heavyweight fight that's going to be a barnburner. These guys are going to go at it and be exciting.

"It's more than just a heavyweight title. It's two heavyweights that I know are going to perform and put on a great fight."

"This is going to be an event of all events. Just to be in Anaheim for this event, even if you can't get a ticket to this event, just to be in Anaheim and watch it in a bar that night, you're going to be able to feel the atmosphere and the buzz that's going on down in Southern Cal."

"The way we're looking at this thing, there are going to be millions of people tuning into the UFC that have never seen it before. Some people are going to need to be educated on what the sport is, where it comes from. So we're going to need some time to kind of set up the whole, 'The UFC is on FOX' and what's going on. That's basically why it was done that way."

"We're not mainstream. Mainstream is when you walk down the street of any major city anywhere and ask them if they know what basketball is. That is mainstream. What we're getting here is we're getting the opportunity from FOX to become mainstream.

"Like I said when we announced this deal, we're not sitting around patting ourselves on the back saying, 'We made it.' Now's the time to work. Now's the time to deliver."

"Everything that we've done in the last 10 years, we actually need to step it up a level and deliver even bigger and better now what we're on the No. 1 network in the country. Believe me when I tell you, you guys are going to see a lot of changes in the way the shows are run. The production, everything is going to the next level. We've been given this opportunity, and you bet your ass we're going to take it."

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