UFC president Dana White, who has long teased an international version of "The Ultimate Fighter" today said a Brazilian edition of the long-running reality series is "a done deal" and will debut in the near future.
And while White insists the company has not yet confirmed when it will return to Brazil for a live event, he said the UFC is actively working on booking "as many (events) as we possibly can."
"It's a huge market for us," White said of Brazil. "It's incredible down there. We're going to do as many as we possibly can."
White, who revealed the plans following Thursday's pre-UFC 137 presser in Las Vegas, said multiple recent reports tying the promotion to an early 2012 event in Brazilian cities Rio de Janeiro, Sao Paulo and Brasilia were premature and that while UFC co-owner Lorenzo Fertitta recently traveled the country in search of potential hosts, contracts are still in the works.
"Still working on it," White told MMAjunkie.com (www.mmajunkie.com). "There's just so much. You guys know from being around the sport so long how crazy this thing is and how crazy we've been. This time period right now from like two months ago to the end of this year is insane.
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